Courtney Campbell
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  • Portfolio
    • Best Buy: Native Cart
    • Best Buy: Store Mode
    • Best Buy: Customer Identity Model
    • Past Work (2013 - 2015) >
      • Design Process for eBay Variations
      • Workflow for Fulfillment by Amazon
      • Customer Experience Journey Map
      • Improving usability for Support Center
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    • Release The Returns
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Release The Returns
A Partner App for The Tax March
​February 2017 - April 2017


WARNING: This project discusses both politics and human bodies, but is 100% safe for work.

Overview
​

In early 2017, the organizers of The Tax March in Portland reached out to me to create a companion app for the march. This app would allow users to take a topless photo of themselves with a censored frame demanding, "Show Us Your Taxes." I partnered with a developer to create the app pro-bono.
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The Approach
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Working Backwards

To start, I focused on what the end result would be. Working with the stakeholders, we set a target of a Facebook and Instagram page, with a uniform "Show Us Your Taxes" template, and diverse bodies. These images needed to be visually compelling standing alone in a feed as well as on the photo stream for the organization.
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Onboarding

Due to the single-use nature of this app, onboarding was an equal part of the experience to the actual photo-taking. 

As the content is sensitive, I used permission priming, using clear copy to reassure the user of how the app used the access to their camera and photos.
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Taking Photos

I created a censored "taxes" stamp to be slightly resizable and allow for a 45 degree rotation. This enabled the model to turn sideways, allowing people of all shapes and sizes to find a position, while keeping the end result fairly uniform.

To allow an outreached arm to adjust the "taxes" stamp, I created coverage and rotation sliders that could be used with just one thumb.​

The reverse camera allowed models to stand more than an arms-length away, further accommodating people of all shapes and sizes.
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Posting Photos

Our team decided to give the models full control of their own image, so we needed to guide them on how to post on social media. We also provided a low-tech way of posting anonymously by emailing their photo to a curated account.
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Results (Rejection)
​

Unfortunately, our app submission was rejected by Apple, citing it's single-use nature and objectionable political content. From the outset, we were aware this was a possibility, but had evidence that similar apps were approved. 

I am proud to have worked on a project allowing me to exercise my mobile design skills in such a different way from my work experience.


Please contact me if you'd like to be invited to build we submitted to Apple.
  • About
  • Portfolio
    • Best Buy: Native Cart
    • Best Buy: Store Mode
    • Best Buy: Customer Identity Model
    • Past Work (2013 - 2015) >
      • Design Process for eBay Variations
      • Workflow for Fulfillment by Amazon
      • Customer Experience Journey Map
      • Improving usability for Support Center
  • More
    • Release The Returns
    • Pop-Up Wedding Invitations
    • Custom Trivial Pursuit Cards