Courtney Campbell
  • About
  • Portfolio
    • Best Buy: Native Cart
    • Best Buy: Store Mode
    • Best Buy: Customer Identity Model
    • Past Work (2013 - 2015) >
      • Design Process for eBay Variations
      • Workflow for Fulfillment by Amazon
      • Customer Experience Journey Map
      • Improving usability for Support Center
  • More
    • Release The Returns
    • Pop-Up Wedding Invitations
    • Custom Trivial Pursuit Cards

Identity Model for Best Buy

January 2017


Overview
​

In January 2017 I partnered with our research team in a contextual interviewing exercise. I assisted with in-home interviews, learning about participants recent experience with a major consumer electronics purchase. Our team processed our findings and created several customer models. I developed the identity model, seen below. Our team uses this model in lieu of personas. 
Picture
  • About
  • Portfolio
    • Best Buy: Native Cart
    • Best Buy: Store Mode
    • Best Buy: Customer Identity Model
    • Past Work (2013 - 2015) >
      • Design Process for eBay Variations
      • Workflow for Fulfillment by Amazon
      • Customer Experience Journey Map
      • Improving usability for Support Center
  • More
    • Release The Returns
    • Pop-Up Wedding Invitations
    • Custom Trivial Pursuit Cards